B2B Marketing Specialist
If you are enthusiastic about driving positive change and eager to shape the future of technology in a dynamic, international environment, we invite you to join our Marketing team.
We are Prodrive Technologies
We are dedicated to creating meaningful technologies that make the world work. Through our innovative solutions, we contribute to building a future where everyone can thrive, resources are optimized, and connectivity brings people together.
About the role
As a B2B Marketeer, you will be responsible for developing and executing effective marketing strategies to support our business in high-tech markets globally (Semiconductor, Medical&Life Science, Infrastructure & Energy, Industrial etc).
You will work closely with our sales and account management teams to align commercial objectives with marketing campaigns including an omnichannel approach for all marketing activities and value propositions. You will focus on the development of our digital marketing such as SEO, SEA, website content optimization, and social media and co-marketing activities with our partners to increase our visibility and generate leads.
Key Responsibilities:
- Develop and execute marketing strategies to drive growth in global high-tech markets (Semiconductor, Medical & Life Science, Infrastructure & Energy, Industrial, etc.).
- Align marketing campaigns with commercial objectives in collaboration with sales and account management teams.
- Implement an omnichannel approach for marketing activities, including digital, social media, and partner co-marketing initiatives.
- Optimize digital marketing efforts, such as SEO, SEA, website content, and social media, to enhance visibility and generate leads.
- Manage co-marketing activities with partners to expand reach and strengthen brand presence.
Profile
Education: HBO/HBO+ degree in Marketing, Communication, or a related field.
Experience: 5-7 years of relevant marketing experience.
Data-driven: Strong skills in collecting and analyzing data to measure marketing effectiveness, ROI, and campaign performance.
Stakeholder Management: Demonstrated ability to manage and collaborate with multiple stakeholders across different levels.
Content Creation: Skilled in creating engaging content for various channels, including digital, social media, and traditional platforms.
Account-Based Marketing (ABM): Experience targeting key accounts with a customized marketing approach to drive engagement.
Technical Skills: Proficient in MS Office, HubSpot, Umbraco, CRM (Dynamics), Google Analytics, Google Ads, LinkedIn, or equivalent tools.
Digital Marketing Expertise: Proven experience in SEO, SEA, social media, and website content optimization.
Apply as B2B Marketing Specialist