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Prodrive Technologies Joins SDVoE Alliance as an Adopting Member

Prodrive Technologies Joins SDVoE Alliance as an Adopting Member

Prodrive Technologies joins the SDVoE Alliance as an adopting member

MONTREAL (July 20, 2022) – The SDVoE Alliance, a nonprofit consortium of technology providers collaborating to standardize the adoption of Ethernet to transport AV signals in professional AV environments, announces Prodrive Technologies, Eindhoven - The Netherlands, has joined the SDVoE Alliance as an Adopting member.  

Founded in 1993, Prodrive Technologies is a 2,000 FTE-sized company, which designs and manufactures high-tech electronics, software, and mechatronic products and systems. Prodrive has six dedicated technology programs and three highly automated manufacturing sites globally. In close cooperation with customers, Prodrive develops and delivers a wide range of high-tech products, systems, and solutions for different markets. Moreover, Prodrive has been active for many years in the audio/video distribution domain. Within the Embedded Computing Systems Technology Program, Prodrive serves both customized and increasingly-important, off-the-shelf products to market-leading medical OEMs for over 20 years. 

Justin Kennington, president of the SDVoE Alliance announced, “We are pleased to welcome Prodrive Technologies to the SDVoE Ecosystem. The medical space is growing fast, and SDVoE is a perfect fit where low-latency and high quality are demanded. It’s exciting to see SDVoE being integrated into the Prodrive AVIDIS platform to tackle this market’s unique challenges.” 

Marco Rietveld, global sales manager of Prodrive Technologies mentioned, “We see a growing request for standardization of Video-over-IP solutions in the medical domain and SDVoE was already on our shortlist for quite a while. Our proprietary low latency audio/video distribution solution over IP (called AVIDIS) product portfolio can be expanded with SDVoE Ecosystem. Our portfolio ranges from encoders and decoders to frame grabbers and complete image processing systems (X86/ARM/GPU based). Through further standardization, it offers flexibility such that our customers can attach any third-party equipment which is SDVoE enabled. The growing ecosystem shows that SDVoE is a viable standard, hence Prodrive Technologies has decided to join the SDVoE Alliance. We are currently developing our first products with SDVoE integrated.” 

In recent years, industry demands for remote data collection and real-time content management have dramatically increased AV-over-IP applications. AV-over-IP technology supports high-quality audio/video transmission over long distances without latency, making it ideal for content streaming applications. All AV distribution and processing applications that demand zero-latency and uncompromised video can benefit from SDVoE technology, which provides an end-to-end hardware and software platform for AV extension, switching, processing, and control through advanced chipset technology, common control APIs, and interoperability. SDVoE network architectures are based on off-the-shelf Ethernet switches, thus offering substantial cost savings and greater system flexibility and scalability over traditional approaches, such as point-to-point extension and circuit-based AV matrix switching. 

For more information on the SDVoE Alliance, please visit Keep up with the latest news from the SDVoE Alliance on LinkedIn, Twitter, and YouTube 


About the SDVoE Alliance 

SDVoE is an initialism for “Software Defined Video over Ethernet”. The SDVoE Alliance is a nonprofit consortium of technology providers collaborating to standardize the adoption of Ethernet to transport AV signals in professional AV environments and to create an ecosystem around SDVoE technology allowing software to define AV applications. The alliance operates the free SDVoE Academy training platform, participates in tradeshows and conferences, publishes white papers and case studies, and promotes SDVoE technology, and solutions based on the technology, to system integrators, designers, consultants, and end-users. SDVoE Alliance founding members bring different perspectives to the SDVoE initiative spanning the entire ecosystem with expertise in chipsets (Semtech, Aquantia), switches and storage (NETGEAR), and AV endpoints (Christie Digital, Sony, and ZeeVee). For more information, visit Connect with SDVoE on Twitter @SDVoE, LinkedIn, and the SDVoE blog. 

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